Their skills and expertise on board drives increased performance, not only in delivering against revenue goals, but more importantly offering a personal service to passengers that increases customer satisfaction and ‘spend justification’.
We recognise that a busy crew have a limited time period in which to convert a customer’s hunger or thirst into a sale, so it is important that they learn how to sell our partners’ brand and products in a succinct way. Crew are often asked to recommend products, so it is integral that they believe in the item listed and are educated and motivated to sell it – They are our brand ambassadors on board.
Crew room visits
Our expert team of trainers travel all over Europe to educate cabin crew on our brands and products. We do this to ensure that crew members are fully familiar with the taste of the product they sell. We also make certain that crew are equipped with facts and top tips to allow them to easily convert customer interest into sales.
Competitions & Incentives
We drive and motivate crew through a range of exciting and experiential incentives – unique to each airline. Our brands can choose to endorse a crew incentive to increase sales performance. The Portfolio events team put all their expertise and energy into promoting and organising the event from start to finish. We regularly survey crew to find out what incentives inspire them most, so we can create the maximum level of engagement to elevate sales.
"Portfolio representatives showed fantastic leadership, organisational and resilience skills throughout the whole experience. Their kind nature was well received by the crew which made them very approachable at all times. The exclusivity of the experience was excellent, and I would like to commend you all for your preparation over the last 6 months."
Shauna Power – Merchandise Planner, Inflight Team Ryanair